Digital Marketing and Communication

(Opening in 2022/2023)

The world and its future are digital.
We will build your skills in the use of online advertising networks and in user behavior analysis. You’ll get an overview of web technologies and digital advertising formats. You’ll also gain skills in current trends such as mobile marketing, virtual and augmented reality, and artificial intelligence.
A future you’ll enjoy.

We will train you to be managers who will master the environment of online media and be able to take their opportunities in commercial communication. Thanks to the patronage of „Asociace komunikačních agentur“ (Association of Communication Agencies), you can closely monitor the operation of top advertising companies and continuously verify the theoretical knowledge and skills acquired in practice.

Full-time Professional Bachelor’s Program:

Creative Marketing and Communication Program (Program Code: B0414P180001)

Basic orientation in the social science disciplines and mastery of communication tools will give you the confidence in any creative and managerial profession, because in the field of creative industry, it is a must. Extended lectures of English language will ensure your placement in multinational companies.

A confident online manager must know the technological side of the use of individual online platforms and be able to approach the solution of various situations in a creative way.

Control of marketing tools

During your three years of study, you will be able to gain an overview of web technologies and digital advertising formats. You will learn how to use online advertising networks and analyse user behaviour on websites. You will have an up-to-date general knowledge of current trends in social media, from which the brand building is derived. You will learn everything you need to know about mobile marketing and experimental technologies such as virtual and augmented reality or artificial intelligence.

Basics of brand management

Our courses will equip you with unique skills and give you a confidence to work in any creative and managerial profession. You will also gain knowledge of social networks (Facebook, YouTube, Snapchat, etc.) and their use in performance advertising and brand building. They will advance to online marketing and get acquainted with tools for market research and consumer behavior. They will be introduced to the basics of brand management. In a four-hour, hands-on course, they will try out how to create content for digital media. Students will continue to create practical content for digital media and further develop their knowledge of the social networking environment; practise basics of coding. They will become acquainted with the rules of customer care in a digital environment (from the optimization of branded and commercial mobile applications through e-mail marketing, customer databases and information systems), with the specifics of advertising systems of individual platforms. In addition to working on the bachelor’s thesis, they will prepare their portfolio and startup. In the third year, active cooperation with a selected sector of the creative industry is expected.

On-line application

Graduate employability

  • Social media manager
  • Digital nomad
  • Online specialist
  • Digital strategist
  • Digital media planner
  • Digital creative
  • Digital designer
  • UX designer

STUDY PLAN

Bachelor’s Degree Admission Requirements

The condition for beginning a university degree is a successful completion of the previous level of study. You need a secondary school graduation certificate and to pass an entrance interview to prove your study motivation.

Czech universities generally require students to have their previous studies recognized by the Czech authority. The process of recognition of previous studies is called “nostrifikace”.

Basic: 2 790 EUR

Price details

Take the first step

Admission

 

Back to specializations
Choose from our other specializations

Creative Marketing

Creative Marketing

Creative Marketing is a unique specialization that will prepare you for a wide range of creative and creative-managerial professions. Already during your studies, you will acquire knowledge and skills that graduates of Czech universities and colleges significantly lack when entering advertising and media operations. You will get the opportunity to develop your talent and apply your originality, but you will also learn to align your ideas with a client’s requirements and implement them in accordance with other team members. Yes, the creative industry is still looking for strong personalities willing to experiment and break stereotypes, but if you do not learn to collaborate and communicate, you have no chance.

More

Management in Creative Industry

Management in Creative Industry

Management in Creative Industry. Do you want to be there when another iconic ad is created for Kofola? Or to be a head of the team that launches the sequel to the blockbuster game Mafia worldwide? Then this specialization is a clear choice for you. Study will provide you with the necessary set of tools (knowledge and skills) for your future professional life, which will help you to produce innovative creative ideas and, thanks to a number of practical procedures, also to bring them to life. And in areas that are not only fun, but above all very promising.

More

Digital Marketing and Communication

Digital Marketing and Communication

Digital Marketing and Communication is an attractive specialization, set according to the latest trends in the creative industry. The area of so-called digital marketing (i.e., such a form of marketing communication, which includes the use of digital media) is currently the fastest growing communication industry. The demand of local and multinational companies for digital managers will increase by 13 percent in the next five years. However, user knowledge of Facebook and Google is not enough to compete.

More