Creative Marketing

(Opening in 2022/2023)

Creative thinking is power.
That power drives the world of advertising, media agencies, and television companies. We will teach you to cultivate it and use it in a variety of creative disciplines. We will give direction to your road towards creating effective communication online and offline. You’ll gain experience at our partnered advertising agencies before you’ve even finished school.
It’s a great idea.

Studying at our school will give you a great foundation for a career in the creative departments of advertising and media agencies, in television or radio companies. Thanks to the patronage of „Asociace komunikačních agentur“ (Association of Communication Agencies), you can closely monitor the operation of top advertising companies and continuously verify the theoretical knowledge and skills acquired at school.

Full-time Professional Bachelor’s Program:

Creative Marketing and Communication Program (Program Code: B0414P180001)

During your three years of study, you will be able to develop your knowledge and skills in various creative disciplines, while also learning to apply these skills within specific assignments. You will get an overview of current trends in marketing communications, and become acquainted with important advertising campaigns. You will learn to develop your creative thinking and direct it to create effective communication in online and offline media. Basic orientation in the social science disciplines and mastery of communication tools is essential in this field of creative industry. Our course will equip you with these skills to give you a confidence to work in any creative and managerial profession.

Our extended lectures of English language will enable you to gain a position in multinational companies. You will learn the basics of brand management and brand building. You will gain awareness of the mechanisms behind creative thinking and try out practically the working methods of various creative professions.

Control of marketing tools

Great emphasis is placed on mastering marketing tools in the context of commercial communications. Students will first get familiarized with the principles of operation of small and large companies and with various areas of the creative industry and complete an introduction to online marketing and brand theory. Within the sociological, psychological and historical disciplines, the students will consolidate their existing knowledge and learn to develop and use it in the operation of media and advertising. Right from the first year, they will start strengthening their communication and presentation skills. In the workshop of creative thinking, they will learn to perceive seemingly isolated phenomena in context, look at problems from different sides, generate and develop ideas and express their thoughts, reveal manipulations, but also use manipulative techniques.

Mechanisms of creative thinking

Students gain awareness of the mechanisms of creative thinking and learn the basics of brand management and brand building. They will get acquainted with tools for market research and consumer behavior and acquire an overview of social networks (Facebook, YouTube, Snapchat, etc.) and their use in performance advertising and brand building. They will try production work in various areas of the creative industry, learn everything they need to know about the implementation of the communication campaign and how to lead a team.

Active cooperation

Students will get acquainted with the rules of customer care in the digital environment and the specifics of advertising systems of individual media platforms. In addition to working on their bachelor’s thesis they will prepare their portfolio and start-ups. In the third year, active cooperation with a selected sector of the creative industry is expected.

On-line application

Graduate employability

  • Creative director
  • Art director
  • Copywriter
  • Graphic designer


Bachelor’s Degree Admission Requirements

The condition for beginning a university degree is a successful completion of the previous level of study. You need a secondary school graduation certificate and to pass an entrance interview to prove your study motivation.

Czech universities generally require students to have their previous studies recognized by the Czech authority. The process of recognition of previous studies is called “nostrifikace”.

Basic: 2 790 EUR

Price details

Take the first step



Back to specializations
Choose from our other specializations

Creative Marketing

Creative Marketing

Creative Marketing is a unique specialization that will prepare you for a wide range of creative and creative-managerial professions. Already during your studies, you will acquire knowledge and skills that graduates of Czech universities and colleges significantly lack when entering advertising and media operations. You will get the opportunity to develop your talent and apply your originality, but you will also learn to align your ideas with a client’s requirements and implement them in accordance with other team members. Yes, the creative industry is still looking for strong personalities willing to experiment and break stereotypes, but if you do not learn to collaborate and communicate, you have no chance.


Management in Creative Industry

Management in Creative Industry

Management in Creative Industry. Do you want to be there when another iconic ad is created for Kofola? Or to be a head of the team that launches the sequel to the blockbuster game Mafia worldwide? Then this specialization is a clear choice for you. Study will provide you with the necessary set of tools (knowledge and skills) for your future professional life, which will help you to produce innovative creative ideas and, thanks to a number of practical procedures, also to bring them to life. And in areas that are not only fun, but above all very promising.


Digital Marketing and Communication

Digital Marketing and Communication

Digital Marketing and Communication is an attractive specialization, set according to the latest trends in the creative industry. The area of so-called digital marketing (i.e., such a form of marketing communication, which includes the use of digital media) is currently the fastest growing communication industry. The demand of local and multinational companies for digital managers will increase by 13 percent in the next five years. However, user knowledge of Facebook and Google is not enough to compete.