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Creative Marketing is a unique specialization that will prepare you for a wide range of creative and creative-managerial professions. Already during your studies, you will acquire knowledge and skills that graduates of Czech universities and colleges significantly lack when entering advertising and media operations. You will get the opportunity to develop your talent and apply your originality, but you will also learn to align your ideas with a client’s requirements and implement them in accordance with other team members. Yes, the creative industry is still looking for strong personalities willing to experiment and break stereotypes, but if you do not learn to collaborate and communicate, you have no chance.
Management in Creative Industry. Do you want to be there when another iconic ad is created for Kofola? Or to be a head of the team that launches the sequel to the blockbuster game Mafia worldwide? Then this specialization is a clear choice for you. Study will provide you with the necessary set of tools (knowledge and skills) for your future professional life, which will help you to produce innovative creative ideas and, thanks to a number of practical procedures, also to bring them to life. And in areas that are not only fun, but above all very promising.
Digital Marketing and Communication is an attractive specialization, set according to the latest trends in the creative industry. The area of so-called digital marketing (i.e., such a form of marketing communication, which includes the use of digital media) is currently the fastest growing communication industry. The demand of local and multinational companies for digital managers will increase by 13 percent in the next five years. However, user knowledge of Facebook and Google is not enough to compete.